About Us

Smelly Durian is a street apparel company that’s inspired by the exotic fruits and food culture of Asia—for those with a taste for risky flavors and style.

EW GROSS / NO, IT'S GREAT!

The name Smelly Durian comes from the fruit’s notoriously pungent aroma, which has been described as smelling like dirty gym socks—not exactly something that would make anyone salivate. Many people are offended by the scent of durian, but this fruit is actually delightful when you learn to like it. We thought this name was fitting for our brand because it evokes impulsive reactions of disgust in people that are usually entertainingly funny, while leaving room for conversion. It is highly possible that they will eventually become smitten with the product and will love it. We’re not too proud to be bold and stand out from the rest of the pack—that’s how we want our business to be as well! With Smelly Durian, you can shop products that are fun and different, whether you’re looking for an all-over print t-shirt or a pair of athletic shorts.

OUR STORY

My name is Jingo Lien, founder of Smelly Durian. I was born in Asia, moved to Europe as a teenager, and spent my adult life in North America. That gave me a chance to see and experience different cultures. In the East, I acquired a love of exotic food and culture as well as an appreciation of Asian comics and visual arts. In the West, I developed a career in graphic design and gained a faith in Christ Jesus that has lasted into my later years. When I finally found my way to the US as an adult, I realized that all those cultures previously all mine were not mine at all. To share them with others who may feel as though they don't belong is the mission at Smelly Durian.

SOME OF OUR INSPIRATIONS

Many of the ideas behind our shirt designs come from the foods and spices that are part of our Asian heritage. These elements are paired with hip-hop streetwear staples like colorful designs, kawaii prints, and athletic attire. Infused with our encounters with positive pop trends and religious values, we share the products we designed on our website. Our goal is not just selling clothes but rather celebrating what it means to be American by sharing our individual stories. Our hope is that you'll find your story in one of ours—and hopefully someone else's too!

OUR MOTTO AND GOAL

Our motto: Stink Different. The way you smell is part of how you present yourself to others, so why not make a statement? Our mission is to provide clothing that reflects who you are and makes you stand out in your social circle. So, next time someone asks what smells so good, you can proudly say that you are playing a part in spreading that sweet aroma!